Privacy Policy

Last updated: December 23, 2025

1. Introduction

Livid - Customer Service Platform ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service, including our integration with Facebook Messenger API and other messaging platforms.

By using our service, you consent to the data practices described in this Privacy Policy. If you do not agree with our policies and practices, please do not use our service.

2. Information We Collect

2.1 Information You Provide

We collect information that you voluntarily provide to us, including:

  • Account registration information (name, email address, organization details)
  • Profile information and preferences
  • Payment and billing information
  • Customer support communications
  • Integration configuration data (Facebook Page IDs, access tokens, etc.)

2.2 Information from Messaging Platforms

When you integrate with messaging platforms like Facebook Messenger, we collect:

  • Customer messages and conversations
  • Customer profile information (names, user IDs, profile pictures)
  • Message metadata (timestamps, delivery status, read receipts)
  • Page and platform information

2.3 Automatically Collected Information

We automatically collect certain information when you use our service:

  • Device information (IP address, browser type, operating system)
  • Usage data (pages visited, features used, time spent)
  • Log data (access times, error logs, performance metrics)
  • Cookies and similar tracking technologies

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To provide, maintain, and improve our service
  • To process and manage your account and subscriptions
  • To enable messaging platform integrations and message delivery
  • To communicate with you about your account and our service
  • To provide customer support and respond to inquiries
  • To monitor and analyze usage patterns and trends
  • To detect, prevent, and address technical issues and security threats
  • To comply with legal obligations and enforce our policies
  • To send you marketing communications (with your consent)

4. Facebook Messenger API Integration

Our service integrates with Facebook Messenger API to enable you to send and receive messages. When you use this integration:

  • We receive messages and user data from Facebook's servers
  • We store messages and associated metadata to provide our service
  • We send messages on your behalf using Facebook's API
  • We process data in accordance with Facebook's Platform Policy and Data Processing Terms
  • We comply with Facebook's Messenger Platform Policy

By using our Facebook Messenger integration, you acknowledge that:

  • You have obtained necessary consents from your customers to receive and process their messages
  • You are responsible for complying with Facebook's policies and applicable privacy laws
  • We act as a data processor on your behalf for customer messaging data

5. Data Sharing and Disclosure

We may share your information in the following circumstances:

5.1 Service Providers

We share information with third-party service providers who perform services on our behalf, such as:

  • Cloud hosting and infrastructure providers
  • Payment processors
  • Analytics and monitoring services
  • Customer support tools

5.2 Messaging Platforms

We share information with messaging platforms (such as Facebook) as necessary to provide our service, including:

  • Message content for delivery
  • User identifiers and profile information
  • API authentication tokens

5.3 Legal Requirements

We may disclose information if required by law or in response to valid legal requests, including:

  • Court orders or subpoenas
  • Government investigations
  • Compliance with applicable laws and regulations

5.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

6. Data Security

We implement appropriate technical and organizational measures to protect your information, including:

  • Encryption of data in transit and at rest
  • Access controls and authentication mechanisms
  • Regular security assessments and audits
  • Employee training on data protection
  • Secure storage of authentication credentials

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Data Retention

We retain your information for as long as necessary to provide our service and fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

  • Account information is retained while your account is active
  • Messages and conversation data are retained as specified in your subscription plan
  • We may retain certain data for legal, regulatory, or business purposes after account termination
  • You may request deletion of your data, subject to legal requirements

8. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

8.1 General Rights

  • Right to access your personal information
  • Right to correct inaccurate information
  • Right to delete your information
  • Right to restrict processing of your information
  • Right to data portability
  • Right to object to processing

8.2 GDPR Rights (EU Users)

If you are located in the European Union, you have additional rights under the General Data Protection Regulation (GDPR), including the right to lodge a complaint with a supervisory authority.

8.3 CCPA Rights (California Users)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected and the right to opt-out of the sale of personal information (we do not sell personal information).

To exercise these rights, please contact us using the information provided in the Contact Information section below.

9. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and store information about your preferences and usage. You can control cookies through your browser settings, but disabling cookies may affect the functionality of our service.

We use cookies for:

  • Authentication and session management
  • Remembering your preferences
  • Analyzing usage patterns
  • Improving service performance

10. Children's Privacy

Our service is not intended for children under the age of 13 (or 16 in the EU). We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. We take appropriate measures to ensure that your information receives adequate protection in accordance with this Privacy Policy.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.

13. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

  • Through our support channels in the application
  • At the contact information provided in your account settings

For users in the European Union, if you have concerns about our data practices, you may also contact your local data protection authority.